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This book made me start my own business. Inspiring book with basic introduction into all areas of business. This is a fundamental book.
Just read this book instead of reading this paragraph. I learned to quicky understand business modles and play with them as well, often better than the “business” guys.
Why some ideas survive and others die? Incredible examples and tricks for your communication and presentation skills.
Why people keep making irrational decisions? This book can teach you how to sell more just by adding an option that nobody wants. It’s a crucial book for understsanding how decisions are made.
This book will turn your thinking about what you do as Enterprise Architect upside down. If you grasp the crux of services, you are on the right track to become successful in your organisation.
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